Keeping your social media content fresh and engaging can be a challenge—especially when you’re already managing the day-to-day responsibilities of running a small business. Whether you’re on Instagram, Facebook, LinkedIn, or all of the above, the key is staying consistent and offering value to your audience.
To help simplify your planning, here’s a list of 30 creative, versatile post ideas you can use throughout the month. These ideas are suitable for a wide range of industries and can be adapted to fit your brand voice and goals.
30 Days of Social Media Post Ideas
Week 1:
Day 1: Introduce yourself or your team
Show the human side of your business with a short bio, team photo, or fun facts.
Day 2: Share a customer testimonial
Highlight a positive review or feedback and thank the customer.
Day 3: Show a product or service in action
Use photos or short videos to demonstrate how your offering works.
Day 4: Answer a frequently asked question
Pick a question you get often and create a post that clears it up.
Day 5: Share a behind-the-scenes look
Offer a glimpse into your workspace, prep process, or daily operations.
Day 6: Post a before-and-after
Ideal for visual businesses like design, renovations, fitness, or beauty.
Day 7: Celebrate a business milestone
Share anniversaries, achievements, or even your 100th order.
Week 2:
Day 8: Offer a helpful tip or tutorial
Provide a quick how-to or piece of advice related to your industry.
Day 9: Highlight a team member
Feature someone from your team with a short intro and what they do.
Day 10: Share a quote that reflects your brand
Uplifting, motivational, or funny—whatever fits your vibe.
Day 11: Repost user-generated content
Share a photo or video from a happy customer (with permission).
Day 12: Ask a simple question or poll
Boost engagement by asking for opinions, preferences, or feedback.
Day 13: Promote a blog post or helpful resource
Drive traffic to your website by highlighting your latest content.
Day 14: Share a throwback
Post an old photo from when you started or an early project.
Week 3:
Day 15: Feature a specific product or service
Spotlight something you want to promote with key benefits and a clear image.
Day 16: Share a fun industry fact
Educate your audience with something they might not know.
Day 17: Showcase a client win or case study
Tell the story of how your business helped solve a problem.
Day 18: Create a short FAQ series
Post one question per day or story for a few days in a row.
Day 19: Host a giveaway or contest
Encourage followers to engage by offering a small prize.
Day 20: Share a limited-time promotion
If you’re offering a discount or special offer, let people know.
Day 21: Post a day-in-the-life video or photo set
Document a typical day running your business.
Week 4:
Day 22: Go live and talk with your audience
Even a quick update or casual chat can help build trust.
Day 23: Share a friendly reminder
Operating hours, booking policies, deadlines, or helpful notes.
Day 24: Post a customer story or experience
Go beyond a quote and tell a short story about a customer’s journey.
Day 25: Post a “Did you know?” tip
Offer insight into something unique about your business or industry.
Day 26: Celebrate a local holiday or community event
Stay relevant and show support for your community.
Day 27: Share a “work in progress” update
Showcase current projects or upcoming launches.
Day 28: Recommend another local business
Support your local network and build relationships by giving a shout-out.
Day 29: Repurpose a top-performing post
Update an older post with new info or design and re-share it.
Day 30: Ask your audience what they want to see next
Use their input to guide your content strategy for the next month.
Final Thoughts
You don’t need to post daily to see results—consistency, value, and authenticity go much further than frequency alone. Even using a few of these ideas each week can help you stay visible, build trust, and engage with your audience more meaningfully. Keep experimenting, track what resonates most with your audience, and don’t be afraid to have a little fun along the way.
