If you’ve recently tried visiting UpCity.com, you may have noticed the unexpected message stating, “This site is no longer supported. If you are looking for help finding software, please visit Capterra.” It appears that UpCity has officially gone offline, quietly shutting down its platform and redirecting visitors to Capterra. At Jeff Social Marketing, we wanted to take a closer look at what this change means, why it may have happened, and how it affects businesses and agencies that relied on UpCity for visibility.
What UpCity Meant for Agencies and Businesses
For years, UpCity served as a trusted business directory and matchmaking platform where companies could discover marketing agencies, web designers, SEO specialists, and other local service providers. Many small and medium-sized agencies used the platform to generate leads, collect reviews, and build credibility. Now, with the site no longer accessible, these businesses are left questioning what happens next.
Why the Redirect to Capterra?
From what we can gather, the shutdown seems to be part of a larger consolidation. UpCity, Capterra, and several other well-known review and marketplace platforms fall under Gartner’s Digital Markets division. Redirecting UpCity users to Capterra suggests an internal strategy shift—possibly merging or sunsetting overlapping platforms. However, there has been no official public announcement or press release explaining the change, leaving users to interpret the transition on their own.
Uncertainty About Listings and Reviews
At the moment, it’s unclear whether existing UpCity listings or reviews have been migrated to Capterra. There is no public confirmation that agency profiles or customer feedback have been preserved. For many companies, this raises concerns about losing a source of online credibility that took years to build.
What Businesses Should Do Now
For businesses and service providers affected by this shutdown, the best course of action is to adapt quickly. We recommend reviewing your online presence across other directories, strengthening your Google Business Profile, and—if relevant—claiming or enhancing your listings on Capterra or similar platforms. With UpCity gone, agencies must rely more heavily on diversified marketing efforts to maintain visibility and avoid disruption in incoming leads.
Conclusion
UpCity’s sudden shutdown marks the end of a platform that played an important role in helping businesses and agencies connect. With no official explanation and limited information available, users are left to navigate the transition on their own. While the redirect to Capterra provides an alternative resource, it does not replace the unique functionality UpCity once offered. Moving forward, businesses will need to adapt, strengthen their presence on other platforms, and ensure they remain visible in an ever-changing digital landscape.
