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How to Improve Your Google Business Profile for More Local Leads
Your Google Business Profile (formerly Google My Business) is one of the most powerful tools for attracting local customers. When optimized correctly, it helps your business appear in local search results, Google Maps, and “near me” searches—often before your website even shows. Below are the most effective ways to improve your Google Business Profile and
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UpCity Shuts Down: Website Offline as Users Are Redirected to Capterra
If you’ve recently tried visiting UpCity.com, you may have noticed the unexpected message stating, “This site is no longer supported. If you are looking for help finding software, please visit Capterra.” It appears that UpCity has officially gone offline, quietly shutting down its platform and redirecting visitors to Capterra. At Jeff Social Marketing, we wanted
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Which Social Media Platform Is Best for Your Business?
With so many social media platforms available today, choosing the right one for your business can feel overwhelming. Each platform has its own strengths, audience, and style of communication. Whether you’re running a local business, an e-commerce store, or a professional service, the key is knowing where your audience spends their time—and how to reach
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10 Marketing Strategies for Local Service Businesses
Running a local service business means your success depends on how well you connect with your community. Whether you’re in landscaping, cleaning, construction, or home repairs, using the right local marketing strategies can help you attract consistent leads and grow your business. Here are ten powerful ideas to help you get started. 1. Optimize for
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How Organizations Can Stay Safe Online: A Practical Guide
Cybersecurity isn’t just an IT problem—it’s a people problem. Every organization, no matter its size, is a target for cybercriminals. The truth is, most security breaches don’t happen because of complex hacking techniques. Instead, they occur because of phishing attacks and human error. This guide will help your team understand the most common threats and
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25 Press Release Ideas to Boost Your Brand Visibility
Press releases are a timeless tool for businesses looking to increase visibility, attract media attention, and engage customers. Knowing what types of stories are worth sharing can make all the difference. Here are 25 press release ideas to inspire your next announcement. 1. Product Launch Launching a new product or service is always newsworthy. Use
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